Stanford GSB
Case Study Beyond PDFs: Stanford on Storytelling

Case Study Beyond PDFs: Stanford on Storytelling

Stanford GSB transformed a standard PDF white paper about storytelling into an interactive document 

Case Study Beyond PDFs: Stanford on Storytelling - Page 5
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IN THE BEGINNINGTHE BASICSFirst, find a storyNancy Duarte: How to Tell a StoryPattie Sellers: Tell Your Own StorySTORYTELLING IN BUSINESSStories convince investorsStories transform lifeExhibits & ResourcesOriginal Case Study in PDF Format