Case Study Beyond PDFs: Stanford on StorytellingStanford GSB transformed a standard PDF white paper about storytelling into an interactive document IN THE BEGINNINGTHE BASICSFirst, find a storyNancy Duarte: How to Tell a StoryPattie Sellers: Tell Your Own StorySTORYTELLING IN BUSINESSStories convince investorsStories transform lifeExhibits & ResourcesOriginal Case Study in PDF Format