Overview “Great stories happen to people who can tell them.” Ira Glass. Stories can be a powerful tool for persuasion, critical for understanding customers, working with team members and building brands. Stories help us in decision making by clarifying what is signal vs. noise. Stories are powerful tools for leaders, who often need to act as editors—shaping the stories told by employees and customers—to align everyone under a shared vision. In this light, your personal stories—both those you share about yourself and those that others share about you—are tools of power, influence and impact. Throughout our lives, the stories we share and the contexts in which they are valuable change. This workbook aims to (a) help you identify your personal signature stories, and (b) provide a roadmap to iterate and improve those stories over the course of the class. Good luck Table of Contents Chapter 1: Six Word Stories (due in class on day 1) ................................................................................... 2 Chapter 2: Three Personal Stories (due in class on day 2) ........................................................................ 6 Chapter 3: Signature Story Draft (due in class on day 3) ......................................................................... 8 Chapter 4: Signature Story Finale (due in class on day 4 for Story Off!) .............................................. 18 3