E Step back from your E Know who you’re talking to Y Keeping your goals story and ask the obvious and understand what moves clear increases your odds R questions: What does it them. This will make it easier T of success and momentum. mean? Why is it important? to craft your story. Tailor your I Seek examples of clairty in U How does it change the NCstory to fit the needs of your R the wild and learn from T perspective of the person E target audience. A story’s the best. hearing it or reading it? I theme should speak to a A Your story will gain a greater specific audience. IC audience and have more impact if it is unique CL P or unusual. UD IG A B T The conflict should be You can choose to tell the X Find the climax first. Why? the main problem you’re W story in the way that has the It’s the best part of the story highlighting in the story. most impact; chronological A to hear—which typically IC Make sure that the conflict O time is irrelevant. Just make means it’s the easiest part of L ties into the spine of the L sure your story flows. Focus the story to write. You can F story and is properly set up on answering the questions M then decide whether to use in the beginning. Remember F on people’s minds. I the story’s climax to grab N to solve the conflict and Note—you’ll likely iterate on attention or end the story demonstrate why it’s flow in the story structure at CL with a bang. O significant by the end of least three times. C the story. Y Brevity allows the audiences Stop the story when you Y Write out the story and to make inferences, and have said enough to convey read it out loud. Ruthlessly T makes the audience feel your message. You don’t R edit your story to take out I respected. Brevity mystifies. NDalways need to answer all the E the stuff that really doesn’t E questions in your story. This matter, even if you fall in V leaves them asking for more. V love with it. Get to the point E I quickly, but not without L stretching out some detail to build suspense and pacing. BR E Give yourself the time to D revise, and practice your delivery. Rehearse until you wouldn’t change a single word. 21