OVERALL TIP IF YOU CAN’T MAKE IT PERSONAL, MAKE IT EMOTIONAL. Emotions win over numbers, always. JUST DO IT. MAKE A FEW SCRAPPY VERSIONS. Don’t treat stories as something precious. Just take a stab at it, then refine/cut out the fat. BE CLEAR ABOUT CALL-TO-ACTION. Don’t start a video without knowing what you want you want the audience to do. FEEL FREE TO COPY OTHER’S STORY ARCS, DOWN TO THE WORDING. epipheo.com, startup-videos.com, kickstarter.com VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 27