Visual Storytelling Examples

VISUAL STORYTELLING PURIN PHANICHPHANT APRIL 2016

ABOUT PURIN VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 2

ABOUT PURIN VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 3

ABOUT PURIN VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 4

ABOUT PURIN VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 5

TELLING STORIES NOT ABOUT YOURSELF VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 6

EXAMPLE STORY 1 VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 7

EXAMPLE STORY 2 VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 8

WHAT MAKES A STORY GOOD? CHARACTERS PLOT STORY ARC Great stories get the Good plots keep the audience Good stories have a audience emotionally invested engaged and wondering what beginning, middle and end. in the characters. will happen next. VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 9

VARIOUS STORY ARCS MORE DETAILS AT: HTTP://BIT.LY/8STORYARCS VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 10

EXAMPLE STORY 3 VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 11

EXAMPLE STORY 3 REVEAL SOLUTION CONFLICT PEAKS HERE'S HOW IT WORKS BUILD UP TENSION HAPPY ENDING INTRODUCE CHARACTER TENSION TIME VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 12

EXAMPLE STORY 4 VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 13

EXAMPLE STORY 4 REVEAL SOLUTION CONFLICT PEAKS HERE'S HOW IT WORKS BUILD UP TENSION HAPPY ENDING INTRODUCE CHARACTER TENSION TIME VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 14

PURIN’S PROCESS ON VIDEO SCRIPT OUTLINE CREATE/ PREPARE What are the top ROUGH CURATE THE things I want to say SKETCH THE VISUALS SCREENS in this video? Quickly visualize Take the rough Stage each screen Textedit what each scene sketch up one level on a canvas. Crop/ would look like Draw on Paper (iPad block as necessary Print script & do it App) or 8.5"x5.5" & Keynote, export to by hand scan images. — or — ROUGH REFINED EDIT THE SCRIPT SCRIPT Google image VIDEO search First stab at the entire Incorporate Sync up visuals with story, sometimes other's feedback the audio. Adjust copied from other into the script timing. Add transitions. videos Word / Pages / iMovie Word / Pages / Textedit Textedit / Google Doc MIXING WITH VOICEOVER BACKGROUND MUSIC Get a friend to read Adding cute background music the script and sync up with the voice a bit Garageband to record Garageband to edit audio then export to MP3 VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 15

SCRIPT OUTLINE WHAT ARE THE TOP THINGS I WANT TO SAY IN THIS VIDEO? TEXTEDIT VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 16

ROUGH SCRIPT FIRST STAB AT THE ENTIRE STORY, SOMETIMES COPIED FROM OTHER VIDEOS WORD / PAGES / TEXTEDIT VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 17

REFINED SCRIPT INCORPORATE OTHER'S FEEDBACK INTO THE SCRIPT WORD / PAGES / TEXTEDIT VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 18

VOICEOVER GET A FRIEND TO READ THE SCRIPT GARAGEBAND TO RECORD VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 19

MIX WITH BACKGROUND MUSIC ADDING CUTE BACKGROUND MUSIC AND SYNC UP WITH THE VOICE A BIT GARAGEBAND TO EDIT AUDIO THEN EXPORT TO MP3 VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 20

ROUGH SKETCH QUICKLY VISUALIZE WHAT EACH SCENE WOULD LOOK LIKE PRINT SCRIPT & DO IT BY HAND VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 21

CREATE/CURATE THE VISUALS TAKE THE ROUGH SKETCH UP ONE LEVEL DRAW ON PAPER (IPAD APP) OR 8.5"X5.5" & SCAN — OR — GOOGLE IMAGE SEARCH VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 22

PREPARE THE SCREENS STAGE EACH SCREEN ON A CANVAS. CROP/BLOCK AS NECESSARY KEYNOTE, EXPORT TO IMAGES. VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 23

EDIT THE VIDEO SYNC UP VISUALS WITH THE AUDIO. ADJUST TIMING. ADD TRANSITIONS. IMOVIE VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 24

EXAMPLE STORY 5 VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 25

PURIN’S PROCESS ON VIDEO SCRIPT OUTLINE CREATE/ PREPARE What are the top ROUGH CURATE THE things I want to say SKETCH THE VISUALS SCREENS in this video? Quickly visualize Take the rough Stage each screen Textedit what each scene sketch up one level on a canvas. Crop/ would look like Draw on Paper (iPad block as necessary Print script & do it App) or 8.5"x5.5" & Keynote, export to by hand scan images. — or — ROUGH REFINED EDIT THE SCRIPT SCRIPT Google image VIDEO search First stab at the entire Incorporate Sync up visuals with story, sometimes other's feedback the audio. Adjust copied from other into the script timing. Add transitions. videos Word / Pages / iMovie Word / Pages / Textedit Textedit / Google Doc MIXING WITH VOICEOVER BACKGROUND MUSIC Get a friend to read Adding cute background music the script and sync up with the voice a bit Garageband to record Garageband to edit audio then export to MP3 VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 26

OVERALL TIP IF YOU CAN’T MAKE IT PERSONAL, MAKE IT EMOTIONAL. Emotions win over numbers, always. JUST DO IT. MAKE A FEW SCRAPPY VERSIONS. Don’t treat stories as something precious. Just take a stab at it, then refine/cut out the fat. BE CLEAR ABOUT CALL-TO-ACTION. Don’t start a video without knowing what you want you want the audience to do. FEEL FREE TO COPY OTHER’S STORY ARCS, DOWN TO THE WORDING. epipheo.com, startup-videos.com, kickstarter.com VISUAL STORYTELLING PURIN PHANICHPHANT FEBRUARY 2016 27

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